TRW expands its car pool
BLANX adds new custom designed unbranded vehicles to the TRW portfolio for their communication. We extended and completed the TRW virtual car pool with a whole set of new cars – SUV, Urban City Car, Motorbike, Sport Sedan and the overhauled version of the TRW car, first introduced in 2010.
New members of the family
Face lifting
Client Need
As OE and aftermarket supplier, TRW is delivering products to nearly all car manufacturers. Like other suppliers, TRW likes to show their products in actual use – therefore inside a car. As it would require agreements with automobile manufacturers and also would prioritize one of their customers over others, TRW decided to go with their own car model on our suggestion. A car as a symbol of status and individuality generates emotions compared to a product like a brake disk.
DESIGN & CONCEPT
After successfully using a sport coupe for their communication quiet a while, it was time to expand their line up to different classes. We designed a new fictional City Car, a sporty SUV and updated the existing Coupe design with a new look.